Since 2016,
Zhangjiajie has launched the winter tourism marketing campaign every year, including some theme activities and incentive policies especially for winter tour, which is a comprehensive tourism and cultural event to fully display the amazing natural scenery,ethnic customs and unique folk customs of
Zhangjiajie.Now, the traditional off-season winter has became the busy tourism season in Zhangjiajie.
On November 24th,2017, the “Happy Tour Zhangjiajie in Winter” 2017 Zhangjiajie Winter Tourism Theme Press Conference was held in
Changsha.