On November 22, 2024, China International Travel Mart  opened in Shanghai. Hunan Provincial Department of Culture and Tourism led over 300 individuals from 14 cities and states in the province to participate in the exhibition, using this international platform to increase the promotion of Hunan's cultural tourism resources.


 

 

This year's China International Travel Mart is themed "Hello! China," attracting nearly a thousand international travel agents from over 70 countries and regions.

 

Within the Hunan "Sanxiang Sishui, Meet Hunan" themed exhibition hall, all 14 cities and states in the province have set up booths, showcasing over 300 cultural and tourism products. During the event, a series of wonderful performances, intangible cultural heritage exhibitions, and a variety of prize-winning activities will be held to comprehensively display the tourism resources and cultural characteristics of Hunan.